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Blue Cross and Blue Shield of Alabama established the Caring Program for Children because of the company’s belief that every child deserves to grow up healthy. The Alabama Child Caring Foundation, a non-profit, publicly supported foundation, is the funding mechanism for the Caring Program.
Blue Cross and Blue Shield of Alabama provides all administrative support for the foundation so that every dollar contributed goes directly to providing healthcare coverage for children. Blue Cross also matches every contribution dollar-for-dollar.
"Think of giving not as a duty but as a privilege." — John D. Rockefeller, Jr.